Based on the proposal and estimate, I begin researching and developing several different ideas, styles, images, words, etc. and present the initial concepts to you. From these initial concepts, a more focused direction is agreed upon and refined. Once the concept is set, the specific details (text, images, colors, etc.) are prepared, contracted for and added. A final comp layout, with all text and images in place, is presented for your approval prior to printing or, in the case of a web site, the launch. next
1. Discovery - goals? expectations? budget?
3. Implementation
